Creativity and Power in Advertising: From Media to the Global Arena with İHK Holding

The advertising and media sector has emerged as one of İHK Holding’s strongest domains. In today’s world, where the development of new media technologies has made marketing communication an indispensable component of commerce, İHK Holding has led the way with pioneering projects, leveraging its extensive expertise to make a significant impact in the industry.

Under the Puck Global brand, İHK Holding established the first network agency to expand from Turkey to the world, setting new standards in the sector. Puck Global provided services across a wide geography by opening branches not only in Turkey but also in strategic regions such as Russia, Ukraine, Kazakhstan, Qatar, Azerbaijan, Georgia, and Dubai. This marked a critical step in elevating İHK Holding’s influence in the advertising and media sector to an international level.

The agency has steered the industry by offering a wide range of services, including below-the-line and above-the-line advertising, 3D character modeling, merchandising product design, 3D animation film production, media buying, and strategy development. Additionally, it has followed a strategy aimed at growth in regions of strategic importance to Turkey’s bilateral trade, such as the Commonwealth of Independent States, the Middle East, and the Balkan countries.

With a vision that expands the boundaries of advertising through technology, İHK Holding has contributed significant value to the sector for years by enabling brands to position themselves more powerfully and innovatively on the international stage. However, after reaching a certain stage of growth, the company decided to exit the sector, concluding its presence in advertising and media.